Tell the AI what you need and it builds the automation for you. Shape the flow around your business so your messages never go unanswered.
Add your products to the system and customer questions get answered from your catalog. Match your posts with products and comments get replies that carry the product details.
Work with no cap on messages or comments and run every account from a single panel. Step in whenever you want and talk to your customer yourself.
You enter your profile once and the AI builds two separate flows from it.
One profile, two separate flows
The AI builds your message flow and your comment flow separately from the same profile.
DM
The message flow runs with its own triggers and reply steps.
Comment
The comment flow runs on its own setup and includes a step that moves into direct messages.
Intent detection
The AI works out whether the customer is asking about price, shipping or returns, and sends the conversation to the right flow.
price question
shipping
returns
product details
Catalog setup
You add the products or services you sell to the catalog. A boutique enters sizes and colors, a clinic enters treatments and session fees, an estate agent enters room count and district, a course enters the program and available places, and replies are built from that.
Ada Cream Trench Coat · 36–42 · ecru, black
Laser hair removal · 6 sessions · 5,900 ₺
Kadıköy 2+1 · 78 m² · 31,000 ₺/month
Visual flow editor
You edit the flow the AI produced in a drag-and-drop editor. Button menus, quick replies, waits and handover to an agent are all there as ready nodes.
Button menu
Message merging
Handover
Message side
Handle everything from the first reply to a live handover in Instagram direct messages, with no cap on the number of messages.
Questions answered from the catalog
Questions like “Do you have the black trench coat in a 38?” or “Anything 2+1 in Kadıköy?” get answered with the current information in your catalog. For products with variants, the price is sent once the size and color are picked.
Merging back-to-back messages
Customers usually split a sentence across several messages. The system waits three seconds after each one and treats everything that arrives in that window as a single question, so your customer gets one correct reply.
hi
trench coat
do you have it
Treated as a single question
Sending media
Send a product photo, a promo video, a voice greeting or a price list PDF straight from the automation. Audio, video and file sending open up with the Starter plan.
Image
Video
Audio
PDF
Taking the chat over live
When someone wants to haggle, makes a special request or complains, you take the conversation over with one click and write to your customer yourself.
Messages from ads
When someone taps your ad and writes to you, you greet them already knowing which ad they came from.
One panel, many accounts
Messages from all your Meta accounts land in the same inbox. You can search inside a conversation and across the whole account.
A real message
The customer asks, then picks step by step
The product is found, then size and color come as quick reply buttons. Once the choice is made, the current price for that variant is sent.
do you have the satin shirt?
Mira Satin Shirt 💛 Pick your size and color below.
S
M
L
Ecru
Blue
Black
Mira Satin Shirt · size M · Blue · 1,190 ₺
The price for the chosen variant came from the catalog
Comment side
Reply to comments on your posts automatically, or handle them yourself from the inbox. Comments are not counted toward your monthly active people.
From comment to DM
A short reply goes under the comment and the details go into a direct message. That way you do not have to post the price where everyone can see it.
price 🙏
Sent you the sizes in DM 💛
Matching posts with products
You link each post to a product, a service or a listing. A question on that post gets answered with the current details of the right record.
Comment inbox
Every comment on your posts collects on one screen. You reply to, like or hide the ones the automation leaves alone.
Hiding and filtering comments
Spam, ads and comments containing words you choose get hidden automatically, so your posts stay tidy.
spam
inappropriate content
link spam
Automation after the fact
If you set the automation up after publishing a post, you reach everyone who commented in the last 7 days with one click. Meta's rules cap that window at 7 days.
A real comment
A short reply in public, the details in DM
You do not have to show the price to everyone under the post. A short reply goes under the comment and the conversation moves into direct messages.
M
merve.a***
price 🙏
Hi Merve, I sent you the sizes and the price in DM 💛
Ada Cream Trench Coat 💛 Pick your size below.
36
38
40
Setup takes five to ten minutes, no code needed.
Four steps, all of them things you can see on screen. Let the AI build the flow and edit any part of it by hand.
5–10 min in total
No credit card needed
AI included
01~1 MIN
Instagram Business
Connect with Meta
OAuth 2 · your password never reaches us
Connect your account
You connect your Business or Creator account through Meta. One screen, one approval.
02~3 MIN
Ada Cream Trench Coat
2,490 ₺ · 36–42
Mira Satin Shirt
1,190 ₺ · 4 colors
+ Bulk upload (CSV)
Add your products
Variants, prices and stock go in once. After that the catalog answers on its own.
03~4 MIN
Build Flow with AI
Business details
Industry
Boutique · ready-to-wear
Goal
Answer product questions
Flow ready
Set up the automation
Press “Build Flow with AI”, enter a few details and the flow arrives ready. Then edit it by dragging and dropping.
04~1 MIN
Automation status
Live
You will see the first message arrive live in the panel.
Go live
Save it and switch it on. Watch the conversations and take over whenever you want.
We built a real catalog for a boutique and switched the automation on. Write the account something like “Do you sell shirts?” and the reply arrives in a few seconds. Leave a comment like “Can I get the price?” under the pinned post and you will also see the jump from a comment into direct messages. Demo accounts for other industries are coming soon.
Open with QR
If you are on a computer, scan the code with your phone.
Open
Boutique
@ulakbutik
E-commerce
Coming soon
Clinic
Coming soon
Real estate
Coming soon
Education
Coming soon
Creator
Coming soon
Only the boutique demo account is open right now. Accounts for the other industries will follow soon.
Prices are in Turkish lira and include VAT; they do not move with the exchange rate. Before the trial ends you get an email telling you your card will be charged.
Everything in Starter, plus contextual reply generation: instead of a fixed flow answer the AI writes a reply for that conversation.
Monthly active people is the number of different people you exchange messages with in a month. However many times you talk to the same person, it counts as one, and comments are not added to this number.
Extra credits
Run out of quota without changing plans
On paid plans you can buy extra AI credits. They are valid for 1 year from purchase, and we remind you 30 and 7 days before they expire. Your credits are not deleted even if you move to a lower plan.
2,500
credits
249 ₺
10,000
credits
849 ₺
30,000
credits
2,199 ₺
Enterprise
If these limits are not enough, let's talk
If your needs fall outside these plans, we set custom limits on your account. We plan together how many accounts you will connect, how many people you will talk to each month and how many products you will add.
Prices are in Turkish lira and include VAT. Comment replies are not counted toward monthly active people. If you run out of quota you can buy extra AI credits.
Frequently asked questions
Short answers to what people ask most. If you cannot find what you need, write to us through Support Lines.
Can my Instagram account get banned?
No. UlakChat is a Tech Provider app reviewed and approved by Meta, and it only uses the official Instagram Messaging API. We never ask for your password; the connection is made on Meta's own permission screen.
Can my card be charged without warning?
It cannot. Before the trial ends you get an email telling you your card will be charged, and you can cancel from the panel with one click. Prices are in Turkish lira, include VAT and do not move with the exchange rate.
Does the AI work on the free plan?
Yes. The free plan gives you 750 AI credits, 10 flow builds and 20 flow edits a month. Message and comment replies are unlimited and the AI cost is part of the plan.
Can I cancel whenever I want?
Yes, there is no commitment. When you cancel from the panel you keep using the plan until the end of the period, then drop to the free plan. The fee you paid is not refunded, and on a yearly plan the remaining months are not paid back either. The AI credits you bought are not deleted.
How long does setup take, do I need technical knowledge?
Setup takes five to ten minutes and needs no code. You connect the account, bulk upload your products, press “Build Flow with AI” and enter a few details.
Which platforms are supported?
Instagram DMs, comments and story replies are live, and so are Facebook Messenger messages and Page comments. WhatsApp and TikTok are not supported right now.
What do I need to connect my account?
An Instagram Business or Creator account is enough. It does not have to be linked to a Facebook page. If you connect an account that is linked to a Facebook page through Facebook, you also get extra abilities such as liking comments.
Where is my data stored?
Your data is stored on Hetzner servers in Germany and processed in line with GDPR. Payment-related data is kept in Türkiye through iyzico. Encryption keys are protected in a separate location, which gives you two layers of security.
Does the AI reply to every message?
The reply is produced by the system, not the AI. The AI detects the intent of the incoming message and routes it to the flow you designed. The reply goes out according to that flow. On the Pro plan, contextual reply generation can also produce answers written for that specific conversation.
What happens if the AI replies incorrectly?
You watch automation conversations live in the panel. You can stop a chat that is going wrong at any moment and take it over yourself. You see the decisions the AI made and adjust your flow accordingly.
Can I manage more than one account?
Yes. You can connect 1 account on the free plan, 3 on Starter and 10 on Pro. You define a separate flow for each account and all messages collect in the same inbox.
Do I have to add products one by one?
No. Bulk product upload is open on every plan, so you can import your existing product list from a file. You define variants and stock once.
When are new features coming?
WhatsApp integration is next. An appointment management module and product synchronisation with e-commerce systems are also in development.
What is UlakChat?
UlakChat is an automation platform built for businesses and creators who want to reply quickly to messages and comments from social media. AI-powered flows answer your customers instantly, the system handles questions that match your product catalog, and you can take the conversation over whenever you want.
What does “monthly active people” mean?
People are counted, not conversations. If the same person writes ten times during the month, they still count as one person. The measurement follows your subscription period, not the calendar month. Comment replies are not counted.
What is the difference between the plans?
The main differences are the number of accounts, monthly active people, AI credits and catalog size. Audio, video and file sending open up with Starter. Contextual reply generation is only on Pro. Message and comment replies are unlimited on every plan.
How are payments taken, is it secure?
Payments are taken through iyzico and processed in line with the PCI-DSS standard. Your card details never reach UlakChat servers; they are encrypted and stored on the iyzico side. Payment data is processed in Türkiye.
Are you KVKK and GDPR compliant?
Yes. UlakChat runs in line with KVKK and GDPR requirements. Access, deletion and correction requests are resolved within 30 days. Data transfer abroad is covered by Standard Contractual Clauses under article 9 of KVKK.
Are my customer messages safe?
Messages are protected with the AES-256 encryption standard. Encryption keys are kept in a location separate from the servers holding the data, which gives you two layers of security. Your messages are never shared with a third party for commercial purposes.
What is the difference between context tracking and contextual reply generation?
Context tracking is the AI following recent messages to understand where the conversation is going. When the customer drifts off topic, the system routes them to the right flow. With contextual reply generation, the AI writes an answer for that specific conversation instead of using a fixed flow reply.
What happens if a customer writes several messages in a row?
The system waits three seconds after each message. If a new one arrives in that window, they are all treated as a single question, so your customer gets one correct reply instead of several fragments.
What happens if the system goes down?
The system is monitored 24/7. We announce unexpected outages and platform-related problems on our Instagram and Facebook pages. Outages in the social media platforms' own infrastructure are not tied to UlakChat, and we post updates on the same channels in those cases too.
How do I get support?
The fastest answer comes from writing to @ulakchat on Instagram. You can also use the Feedback and Complaints area on the Profile page inside the panel, or email [email protected].